UNCLE BENS FOOD TRUCK - CUSTOM BUILD

Our friends over at Colenso BBDO came to us with a brief to create and build a food truck for Uncle Ben’s Rice. Our canvas was a test on space - a truck that was less than small but had the potential for something much more!

Click here to check out what Rollercoaster had in mind for the small set of wheels! 

The test was to create a 'travelling' modular kitchen which could both cater as a comfortable working space as well as being able to be broken down easily and transported in such a small space. 

With the help of internationally renowned chef Michael Van De Elzen the truck is to be travelling to all major foodie events across New Zealand, promoting Uncle Bens newest 'Rice & Grains' range.