TIGER BEER - NATIONWIDE POS DISPLAY

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Spark PR & Activate approached us with a brief to design and build three main ‘re-purpoused’ in-store P.O.S promotional elements which were going to be displayed in over 70 liquor stores across New Zealand for Tiger Beer.
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The brief was to source existing or dormant materials and ‘re-purpouse’ them to give them a new life & function. The following item's included a Tiger branded seat made from old pallets and a hessian cushioned lid; a POS sign display sourced from pallet lengths and theming it with the same distressed Tiger branding and a custom screen printed run of chalk boards to tie in with both the hessian seat and POS display.