Tui Summer Simulator

To promote the new Tui Lager, Saatchi & Saatchi came up with the awesome idea of creating a fully-functional sauna on a trailer, in the form of a giant-scale beer box.

A project so unique, complicated and on such a short timeline had Rollercoaster written all over it.

Within a single month we produced this working sauna, authentically lined with cedar, outfitted with sound system and lighting, fully wrapped with graphics to match the product, mounted on to a fully transportable and legal trailer, with wireless video stream from a video camera inside to the LCD screen mounted to the outside, along with a whole host of supporting elements - such as the winning wheel.