PEPSI BACKROOM

Pepsi activation thumb

As part of the Mrs Carter Beyoncé world tour, Pepsi were giving away 20 Platinum Double passes to see her live in concert. To win, participants simply turned up at the bottom of Queen Street and selected a can from our custom-fitted refrigerated 'Pepsi Backroom', which was well complimented by Oceania's LED displays.

Working with Colenso BBDO, Rollercoaster branded and outfitted a refrigerated container with custom designed and built mirrored shelving.