Climbing Hillary Wall

Hillary Wall

Who would have guessed that after a grueling climb to the peak of Mt Everest you would find Rollercoaster Redwood Table and Benches, and a hearty breakfast?

This particular 'Everest' is a climbing wall currently residing in Aotea Square, where CollensoBBDO is promoting the new Hillary breakfast cereal range.

To bring this idea to life, Rollercoaster branded and wrapped the structure, themed the summit with furniture and artificial turf, and provided health & safety services.