Lift+ Crack the Crate

No it's not the zombie apocalypse, these are AUT students clamouring to get their hands on some free stuff out of the giant crate we built for the good folks over at Madant.

To open the crate, participants play a game on their mobile devices, and add their score to the energy meter tally. Once it reaches 100%, the crate is cracked open to reveal loads of free goodies.

To bring this idea to life, Rollercoaster designed the crate in 3D, provided technical consulting, liaison and project management, constructed the crate including the internal steel frame, arranged the smoke, gas struts, and pvc lining; applied the exterior branding, and created concept mockups.

Click here to see a video of the AUT activation.